Rotary – another record year through growth, innovation, and strategic expansion
With strong growth, strategic acquisitions, and cutting-edge innovations, Rotary strengthened its market position in 2024. Customer-focused solutions and technological advancements fueled success, while the outlook for 2025 remains ambitious – driving efficiency, expanding key markets, and investing in talent.
The Rotary Business Unit had a successful year in 2024, achieving record turnover of 173.1 million euros. While the European market experienced limited growth, the Americas and Asia demonstrated moderate expansion, with the semiconductor industry growing significantly. Other strategic markets, including machine tool, paper, steel, and oil & gas, maintained stable sales, contributing to the overall stellar performance.
“Our commitment to people development, customer centricity, and innovation is at the heart of everything we do.”
(since January 1, 2025)
Strategic acquisitions and business transformation
In 2024, Rotary successfully executed two strategic acquisitions: Diamond-Roltran for slip ring solutions in aerospace & defense, and Minor/Júpiter to strengthen the presence in LATAM. These acquisitions have further solidified Rotary’s position in key industries, supporting its longterm growth strategy. Additionally, expansion efforts in oil & gas have enhanced the Business Unit’s global footprint, particularly in EMEA, LATAM, and Asia.
Innovation and technological advancements
Rotary made significant strides in innovation, increasing the share of products that are less than five years old to 12 percent of total sales. Key technological advancements included a patent application for a new type of union for radial driven tools using AutoSense technology and the development of contactless slip ring technology. The machine tool segment benefited from strengthened relationships with spindle OEMs, while accelerated prototype delivery to OEM partners underscored the Unit’s commitment to customer-centric innovation.
Customer engagement and market presence
To enhance market engagement, Rotary hosted several key industry events. A VIP training seminar for distributors in North America and a Channel Partner conference provided valuable networking opportunities. Additionally, a coolant seminar in Germany attracted over 40 key industry players, while a similar event in Taiwan facilitated collaboration with local OEMs. These initiatives strengthened relationships with customers and partners, reinforcing Rotary’s commitment to knowledge sharing and industry leadership.
Outlook: continued growth and operational excellence
Looking ahead to 2025, Rotary aims to capitalize on the Minor/Júpiter acquisition. A strong focus will be placed on operational efficiency through the Deublin Performance System (DPS). Market expectations indicate continued strength in the semiconductor sector, an increase in capital investments driven by lower interest rates, and renewed momentum in paper industry projects. Key priorities for the future include people development, customer centricity, innovation, and operational excellence, ensuring that the Rotary Business Unit remains well-positioned for further sustainable growth. With a dedicated team, new leadership in place, and a strong strategic vision, Rotary is set to build on its successes and drive further expansion in the coming year.